The headline is as powerful as the amount of users in Messenger. 1.3 billion people use Messenger and with over 750 million daily users, Messenger combined with other text apps, has taken over the top position in the most frequently used apps.
To put it simple, we can say that Messenger and other text apps have a hidden potential when it comes to engaging its users with marketing perspective; if done right by the businesses to interactively engage its customers, fans and audience.
TEXT IS NUMBER 1
Since 2015, text apps took over the lead over the apps we use mosts of all. Do you know which "group" they took down?
Social Media! We use text more than the number of photos we post on Instagram, the number of videos we watch on Youtube and all the time we spend in the Facebook feed.
HIDDEN POTENTIAL There is a lot of hidden potenital in Messenger regarding communication & marketing. From a customer-support point of view, the core benefit is that you don't have to use your instagram, linkedin, twitter inbox etc seperately and can therefore use Messenger as a central channel for your customer support. Besides that Facebook platform enable you to create automated responses based on what the user writes to you. Hence, you can offer your customers or clients, a way better customer support 24/7 in an easy and efficient way. If you then connect your Messenger with Zlingit, we can build a customized "app" inside Messenger. Click here to see how it works.
There are a number of benefits that can be achieved with Zlingit
Lower marketing costs
Lower CAC (customer acquisition cost)
Increased organic reach
More engaged customers
Just to name a few.
If you want to know more or want to get started on how to work with Messenger or Zlingit, please contact us and we will help! :) Read more articles: Customer Support Landscape is Chaning Use Exicting Ecosystem