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Responsible Marketing - need of the hour

We live in the age of smart consumers. Customers are constantly asking brands questions in regards to how their products are made, what are the resources being used, how are the work conditions of the labourers and how eco-friendly their products are post-use. These practices have also led to more and more brands working towards reducing their carbon footprint in the last few years. Companies like Nike and Adidas have in the last decade moved their factories from one country to another because of concerns raised by their global customers. The biggest brands in the world have introduced and started producing more green products. And some of the biggest car companies are now producing electric cars.


If you go back and check, you'd notice the CSR budgets of the brands increasing every year along with the usage of the word sustainability in their meeting and all PR communications. But is it enough?