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26. Responsible Marketing & Sponsorship

We have heard the term CSR thrown around quite a lot in the past decade. What's the first thought that comes to your mind when you hear the term 'CSR'? Be honest. Charity, social cause, free PR, tax exemptions - do these thoughts pop up in your head when you hear the term CSR? You aren't the only one.


CSR - Corporate Social Responsibility is by definition a type of international private business self-regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.

We have in the past seen companies as a part of their CSR initiatives launch various social campaigns, promote and aid various causes. We have also seen companies partner with various sports institutions (especially ones catering to kids and women) as a part of their CSR initiative.