The Final Score is primarily used for sports, where fans can guess the final score of the match. But it's can be used for any type of guessing of an future end result.
Ex. Guess what the total Christmas sale will be. Guess the total amount of donations made by a certain date.
This activity is something you normally use with already existing customers to drive or increase the engagement.
Reward your fans with loyalty point if they complete the activity. The fans that guessed the right or the closet score will receive a Message the day after the game or competitions ends and additional engagements points added to their profile.
Alt 1. Enable your partners to sponsor the activity and display their brand before or after the activity is completed.
Measure how many fans that saw the logo
Incentivize Reward people if they complete the activity or based on the amount of right answers they get. Give away some free merchandize, a gift card, discounts, engagements points etc. to incentivize them. Create a leaderboard based on the amount of points they get and create weekly, monthly, and season based competitions.
Create a Best-Final Score-Prediction-Award which the fan with the most accurate predictions get in the end of the season. Let them know the grand price in advance to create a even bigger incentive.