18. Athlete Brands and Engagement

The month of March started with Virat Kohli joining the 100m club on Instagram making him the 20th most followed individual and 23rd most followed overall account on the platform. He joined the likes of Cristiano Ronaldo, Lionel Messi, Neymar, Ariana Grande, Dwayne Johnson among others. If you still don’t know who Virat Kohli is, you are probably living under a rock.

Virat became the 4th individual from the world of sports to reach this landmark and only the brand Nike has more followers than him. Even Puma, the sportswear brand that sponsors him has only 11m followers. But you must be wondering why d