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6. The importance of fan engagement

There is no single definition of fan engagement, as for each club it can mean something else. The word “engagement” itself is defined as follows: “the act of engaging with something” or “the state of being engaged”. A further definition echoes an important part of fan engagement: “an emotional involvement or commitment”. Now, if we add the word fan and the context of sport to this definition, one can imagine fan engagement as activities whereby clubs/franchises or stadiums develop strategies, to build a deeply-rooted connection with their fan base. With fans playing a vital role in the world of sports, let us discuss the top 4 reasons as to why fan engagement is so important.


1. Fan Loyalty