3. How to measure your Customer Experience Management?

When was the last time you saw your team lose a match and still had a good time? Sports is a social activity and generally, people prefer watching games with friends and family at the stadium, at bars or at home. And the only other factor apart from the result that can change your perception about the game is the experience you have during the game.

In the previous articles, we already spoke about Customer Experience Management and the role that it plays in the Sports ecosystem. Today we dwell forward into learning how to measure CEM and understand how loyalty plays a part in that.