Why you should listen to your fans - A Manchester United case study.

Irrespective of which part of the world you come from, and irrespective of whether you love football or not, each one of you is familiar with the name 'Manchester United'. With 20 English League titles and 3 UEFA Champions League titles, there is no question about Manchester United being one of the biggest football clubs in the world. Apart from a studded trophy cabinet, the club also boasts about being the 4th best club in terms of revenue and a worldwide follower base of 1.1 billion people. This means 1 in every 7 people in the world follows Manchester United. For a club this big with such a strong and huge fan base, you would like to believe the club would be catering to the fan’s expectations, ri